Korean he/him

I'm an experienced product designer based in Seoul and possess the creative mindset required for designing seamless user experiences.

Latest releases


Provide various emojis to expand community engagement through the blinders' diverse reactions. Coming soon

Blind onboarding 2.0

By implementing an enhanced onboarding process at Blind, Successfully expanded new user acquisition and elevated brand identity to a higher level. 2023

Offer evaluation

Stimulated user engagement through a new survey format for collecting user data, elevating data accuracy and refining total compensation data. 2023

All projects

Blind composer 2.0

Enhanced the channel selection UX for versatile content creation, and scalable design for diverse attachments. 2023

Gmarket smile delivery

Launched expedited delivery service to swiftly adapt to market shifts and elevate user experience, aligning with industry changes. 2022


Streamlined fleet management solutions optimizing operations and efficiency for businesses. 2022

42dot brand renewal

Participated in brand renewal project and awarded Red Dot winner of corperate design. 2021

TAP! beta

Tested the autonomous driving mobility service's mobile platform beta version and In-vehicle user experience. 2021

42dot maps SDK

Defined the visual identity of 42dot maps SDK.(POI icons, map style standards) 2020

Genesis maps theme

Participated in "Neon" project for providing the advanced maps UX and launched the new maps theme. 2020

HMC map icon standards

Improved the usability of the In-vehicle navigation maps and work productivity through HMC maps icon renewal project. 2019

Visual creatives

Tried to depict the character in a new way, which garnered significant attention in the design community. 2018


Anonymous workplace discussions via Blind app, boosting employee collaboration and insights. 2022

ebay Korea

Powering e-commerce innovation in Korea with a dynamic online marketplace offering diverse products and services. 2021


Shaping automotive future: Research, design, and engineering hub driving EVs, autonomy, and connectivity for Hyundai. 2019


Empowering Hyundai Motor Group with IT solutions, software, and data analysis for automotive progress. 2018

About me

Hello, I'm SeungHyun Yoo, an experienced product designer with 5 years in the field. I began my career in the automotive industry and have since transitioned to an industry where I can engage with a wider range of user perspectives.

I prioritize swift execution and focus on the big picture rather than getting caught up in minor aesthetics. Even if the start may appear humble, I pursue excellence through unwavering dedication and continuous improvement.

On the weekends, you can find me camping with my loved one and taking leisurely walks with my dogs. Instagram south_east

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